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{short description of image}{short description of image}Crystal Sanitary Fittings Private LimitedCrystal Sanitary Fittings Private Limited

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ARK

Brand owned by

Khanna Industries

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Crystal Sanitary Fittings Private LimitedCrystal Sanitary Fittings Private Limited
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About Us

HISTORY

The Crystal group promoting the brand ARK has been in the business of providing solutions for Water Deliverance needs for nearly 45 years now. A one stop shop for a multitude of Water Deliverance Solutions, ARK has over this period of time, endeared itself to millions of satisfied customers in India, through an undiluted commitment to providing innovative, high quality, long lasting and reliable products. When the ARK brand of sanitary fittings began its operations from the new millennium city of Chandigarh in North India more than 4 decades back, it was the only brand in its category that offered all kinds of fittings for bathrooms, washrooms and kitchens with the benefits of assured quality, convenient features with quick and satisfying after sales service. For the traditional householder who used ARK fittings, the brand became almost generic to the category, and especially so when we referred to products for the masses.

However the company behind ARK, Crystal Sanitary Fittings, has traversed new grounds and is now an umbrella house as far as provision of solutions for needs of Water Deliverance are concerned. Together with ARK and its world class collaborators, Crystal offers water deliverance solutions to all niches and classes of customers.

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FOREIGN PARTNERS

Crystal has an alliance with Bossini; the World No. 1 in Showers and with Palazzani, an Italian brand that produces cutting edge Single Levers with completely automated processes for Europe. Ark also uses original Swarovski Crystal Sleeves as Operating Knobs. Swarovski is the world’s number one maker of Crystals – their forte is that their Crystals are absolutely free from any imperfection whatsoever. Ark is also using Hydroplast cartridges for our high quality Single Levers and Neoperl aerators for our products. Crystal is also distributing designer showers from Fornara & Maulini of Italy.

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ISO & ISI

Crystal is the only Major Manufacturer of Fittings in India, which is ISO Certified, this being our 10th year of Certification now with ISO 9001:2008; courtesy DNV, Netherlands. Our manufacturing, development and Inspection systems keep continuous track of our products from the Mould stage to the Product dispatch stage, making sure that what reaches the customer is of the highest quality and is consistent and reliable. DNV of Netherlands, a globally renowned certifier in the field of accredited third party certification service. Crystal’s is committed to consistently deliver customer satisfaction and to continually improve on the quality of goods and service provided. Crystal’s management system has been appreciated by DNV as “One of the best QMS working systems in the entire country”. We also manufacture ISI fittings certified by the Bureau of Indian Standards.

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JOINT VENTURE

Ark Rubinetterie is an effort by Ark to bring forth the latest in Water deliverance implements in Europe and the West to its Indian consumers. Cirrus Doccia Gamma is a select range of Showers designed and produced by our Swiss & Italian collaborators.

Now ARK Rubinetterie have come together with European manufacturers to bring forth to the Indian customer a slew of exquisite Top of their Class ranges of faucets which are about European grandeur, housing in its visage a tough Indian Inner Core, the confluence of two qualities, which has led to the creation of the majestic PEGASUS and the stunning HELIOS.

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PRODUCTS

The Ranges offered by Crystal in ARK portfolio include Sanitary Fittings, Bath Accessories, Showers, Concealed and Exposed Water closet Fittings including Behind the wall cisterns, Sanitary Essentials (connections ,shower accessories, flanges, extensions, wastes, bottle traps, drainers ,tub fillers float valves, ball valves), Shower Panels, Steam Rooms, Diverters, Hygieia range of Sensors and our Xenios range which encompasses many custom made products like Timer and Sensor based control panels for faucets, pressure boosting and water level controlling solutions, Grab Bars, towel warmers & environmentally controlled Storage Tanks etc.

Orchid Collection is an attempt to provide the aspiring and evolved users tomorrow’s products TODAY. Best of world’s showers & technically advanced diverters & faucets manufactured by accurate & automated processes of manufacturing with highest quality of raw material. Bossini products have numerous international acknowledgements such as NF, KIWA, CSA, UPC, ACS, UNI EN 9001:2008, and ISO 14001. Single levers having ACQUACLIMA water condition which stops water flow beyond 38 degree, pull out showers having DROPSTOP device to prevent water through flexible housing orifice. Orchid products include multifunction showers, hand showers, Single lever mixers & diverters, rain showers, health faucets, shower columns, shower rails, dream showers with LED & Chromotherapy, body jets, curtain rods, Designer showers, curtain grills, SS panels, Sink mixers, shower curtains & SPA concepts.

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MISSION

ARK sees for itself a leading role to provide new and evolutionary solutions which are aimed at satisfying the needs of customers related to the infrastructure and water supply conditions available in the country. ARK aims not only to be a producer of water deliverance implements but also envisions to act as a guide to our customers with a commitment to assist him in his endeavour to make a good and efficient plumbing cum water deliverance system in his home.

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LOCATION

Crystal is located in Chandigarh, the picturesque city that is the capital of Punjab and Haryana, besides being a Union Territory on its own. Chandigarh a new millennium and modern city of India. The warehouse and storage facilities are located in Panchkula, in Haryana, a satellite town to Chandigarh, while the manufacturing facilities are spread around the three towns of Chandigarh, Panchkula and Baddi in HP.

 Chandigarh is now considered a hub of the sanitary fittings Industry; thanks to the web spread by Crystal in terms of developing this area suitable for Sanitary Fittings Manufacturing buy sharing technical know how with the various vendors & other related service support industry like manufacturers of packaging, rubber, plastic, tooling, machinery, dies, transportation etc.

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QUALITY

The brass fittings of Crystal have a copper component that is about 60% of the Alloy mix, the remaining mix being Zinc that is about 38.5%, and Lead, Aluminum etc that are less than 1.5%. As a general rule, for Casting, we follow IS 1264:1997 of the Bureau of Indian Standards.

Only those pieces of casted brass is processed further that are free from any surface impurities. Standardized dies, taps, tools and mandrills are used in machining to ensure that all products manufactured are true to specifications. There is a team of inspectors, continuously engaged in testing these products with their specifications. Inspection of Fittings is a two-tier process in Crystal. Fittings are first tested, as per IS 2500:2000 on AQL 0.25 using random sampling and subsequently online for leakages, handle movements and surface finishes.

Crystal ensures a plated finish thickness of 0.3-0.7 microns of chrome and 10-14 microns of nickel. The ARK chrome plating has a reputation of consistency and endurance acquired through scores of satisfied customers over the years. ARK is consciously implementing similar rigid standards for its premium fittings and finishes. All coloured finishes undergo a protective lacquer coating that ensures longevity in life. Gold plating is done through a special double coating process that ensures no oxidation by water even after years of usage.

ARK uses rubber, plastic and silicon, components that bear the maximum stress in most sanitary fittings, of the very highest in quality. Rubber parts have elongation strengths of more than 350% while the tensile strength is more than 150kgF/sq.cm.

ARK fittings are tested for smoothness of operation, alignment among various parts, size, weight as well as flow and leakage in addition to the points mentioned above Pressure test is done at various stages of manufacturing ranging from 300 PSI to 75 PSI.

ARK uses polybags of 400-600 gauge, corrugated boxes of 3-5 ply having bursting strength over 9 and lamination on boxes in its packing. Heavier and premium fittings are packed in socks, bubble polybags and Thermocol boxes. Empty spaces in boxes are being filled by air inflated polybags to avoid damages in transit.

A Hi-Tech lab has been setup to conduct from all lots of manufacturing, thickness of Nickel & Chrome, Adhesion of Surface coating, Heat test for Surface adhesion, Bursting strength test for corrugated boxes, chemical composition tests for Brass, torque test for casting thickness, water & oil tests for rubber, High pressure testing or all concealed fittings, Flow tests for Exposed fittings.

All ARK products bear a Warranty of 7 years against manufacturing defect & electronic products for 1 year.The service wing works diligently to provide customer satisfaction with the minimum possible time lag.

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MANAGEMENT

Mrs. Gauri Singh, a Civil Engineer, Managing Director of Crystal, supervises all major operations of the corporate office, relationships with dealers and sales force & finance. She possesses the virtues of an uninhibited zeal and immense enthusiasm for work and has charted out new courses for the company thanks to her global vision and a deep desire to succeed.

Mr. Sukhjeet Singh, a Mechanical Engineer & MBA Marketing, Director (Strategy & Development) is responsible for the development of product ranges, modification of existing products, training and development of personnel, Operations of Manufacturing units, Commands staff for approvals like ISI, ISO & other mandatory departments, Monitoring of service wing , Channelisation of marketing & project workforce and other general strategic inputs.
Mr. Amit Khanna, a Mechanical Engineer, President (Purchase & Technical) with a vast experience; looks after vendor development (domestic & Foreign) and relations, Production planning, Purchase Planning, warehouse operations, and all other commercial activities like Monitoring Order Processing, Guidance to handle Transporters& Inputs in Technical development & enhancement.

Put together, the top management of Crystal has more than 3 decades worth of experience in the manufacture of water deliverance solutions.

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STAFF & WORKFORCE

Crystal has Assist. General Managers looking after the various departments like Marketing, Finance, Commercial, and Technical & HRD. For Marketing, Crystal has divided India in eight zones. Sales head in each region of the country have area sales manager for every important territory in the region and sales representatives as well as project representatives who report to them. The sales staff is supported by several locally placed service technicians and plumbers who are constantly on toes addressing customer queries, and advising dealers, customers and sales staff on the latest offerings from Crystal's stables, their fitment procedure, functions, benefits and their ideal places of installation.

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DEALER RELATIONSHIPS

Crystal has always shared a very warm and cordial relationship with its dealers. The most important feature in this relationship has been the concept of an extended family that the company has espoused to share with them. It is a known fact in the Indian sanitary fittings Industry that the dealers of Crystal earn the highest margins in this product category. The ARK dealers are our torch bearers and the main access point of our product – the company’s circulatory nerves & veins.

This has been possible because Crystal has always pursued policies that seek to establish a mutually beneficial relationship with the dealers. Instead of indulging in anti-customer activities like Image building Crystal has always put the dealer at the top rung in most of its marketing related efforts along with the customer. This has lead to division of benefits across all parties associated with Crystal’ brands.

The company plan to stick to this strategy in the future too, by providing the customer innovative and high quality products, and by rewarding the dealers as well as the intermediaries for the key roles played by them in bringing the brand close to the customer.

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Product Range
Bathroom Fittings  ||  Designer Taps & Showers  ||  Water Closet Fittings  ||  Bathroom Showers  ||  Wellness Products  ||  Bathroom Accessories  ||  Kitchen Fittings
Bathroom Fixtures  ||  Sensor Taps  ||  Pressure Solutions  ||  Bath Furnishing  |  Bathroom Drainers
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